The Digital Marketing Plan

Schedule April 3 - 17, 2012
Regular Rate P7900+VAT
Early Bird Rate P6900+VAT (if you pay up to two weeks before the course starts)

Introduction to the Digital Marketing Plan

Discover how mobile and Internet penetration impacts your customers, your business and your work as a marketer. Get a glimpse of the different digital marketing channels. Find out what you need to get into digital marketing, and if your organization is ready for digital marketing.

  1. Digital Marketing: An Introduction
  2. Digital Marketing Terminologies
  3. Global and Local Landscape
  4. Digital Marketing Ecosystem: The Players
  5. Digital Marketing Channels
  6. What Digital Marketing Can Do for Business
  7. Is Your Brand Ready for Digital Marketing?
  8. Digital Marketing Framework: Your Game Plan
    1. Setting your Objectives and Targets
    2. Understanding your Customer
    3. Your Big Idea
    4. Choosing your Battle Ground
    5. Measurement and Tracking
  9. Do's and Don'ts
  10. Case Studies and Best Case Practices

REGISTER NOW

You can take each course on its own or take the full program. You will be a Certified Digital Marketer once you complete all 11 courses.

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