Donald Lim

Donald Patrick Lim is the Managing Director of MRM Worldwide, the digital and relationship marketing arm of the global advertising giant McCann Worldgroup. Prior McCann, he was the former President and CEO of Yehey! Corporation - one of the Philippines' top digital marketing holding company, which managed the most number of digital marketing campaigns and websites for local and multinational brands. He was also President and CEO of Media Contacts Manila, winner of 2009's Media Agency of the Year, and a joint venture company between Yehey Corporation and Europe's largest interactive conglomerate Havas Digital. He is a a product of the management program of the Ateneo de Manila University, finished his MBA with distinction from Murdoch University, and his Doctorate in Business Administration from the University of Phoenix.