Jojo Ajero

Jojo Ajero is the founder and CEO of XSite Solutions Inc., a company that develops new food service brand concepts for investors and improves the strategies of existing food service brands for better vertical growth.

XSite is also a retail site selection company which provides location concepts, market area analysis, and site quality evaluation to reduce risks for expanding retail brands.

He also owns High Traffic Ads, Inc., which exclusively markets MRT radio ads.

Prior to becoming an entrepreneur, Jojo was the former Chief Digital Marketing Officer of Yehey.com, a company with a mandate of introducing and promoting new digital marketing strategies and tools in the Philippines like viral videos, email marketing, online ads, social networking, and many others. Clients include P&G, DMCI Homes, Circulo Verde, Unilab, Jollibee, PSBank, some government officials and other corporate entities.

Jojo has impressively gained a credible ground in the food service industry as he lead Chowking marketing projects from PhP180M 1992 sales mark to PhP11B 2008 sales hit.

He is also a brand strategist and a marketing consultant in other industries like health care, convenience retail, education and games.

Jojo joined the first batch of the Ateneo-IMMAP Digital Marketing Diploma course. He also served as juror in the category of Digital PR Tools for the Anvil Awards, which is the "Oscar" award-giving body in the field of public relations.