Policies

Certified Digital Marketing Program

The CDM Program is a combination of blended online training courses and involvement in IMMAP-CDM activities geared towards honing the competency in digital marketing and championing digital marketing in the Philippines.

MODES OF ATTENDANCE

1. To facilitate learning, the course employs a blended approach: a portion of the class is conducted face-to-face while the rest is conducted through an online platform (edu20.org), which can track logins and duration of stay. It is recommended that participants login five (5) times a week for thirty minutes to one hour.
2. It is highly recommended for participants to join physical classroom sessions so they can interact with faculty and classmates. Students who cannot physically attend the classroom sessions can view the videos of the class online.
3. Webinar sessions are online seminars which are held in the middle of 2-week class schedule. Students will be given access to an online site where they will listen to the 1-2 hour lecture of the Subject Matter Expert.
4. Towards the end of their course, participants will be asked to present their final output to a panel of experts who will give their feedback and recommendations. The presentation of a marketing strategy will test how well they can apply the concepts learned in class.
5. Participants are given access to the online class up to two (2) weeks after the summary session.

Certification

1. A student who enrolls in a course is given two options: (1) Complete the online activities, create and present a marketing plan, receive complete feedback from Subject Matter Experts and get the Certificate of Completion, or (2) complete the online activities and get a Certificate of Participation.
2. Students will receive their certificates if all requirements are met with at least the minimum grade of 2.0, or 80%. A participant who receives a completion certificate for all eleven (11) program modules and completes forty (40) hours of mentorship shall be recognized by the Internet and Mobile Marketing Association of the Philippines as a Certified Digital Marketer (CDM).

Late Submissions

1. Failure to submit the complete requirements will result in a grade marked “INC.” In this case, you are given up to one (1) week after the summary session to complete the requirements of the program as required by your facilitator. If by any reason you will be unable to comply with the submission date, kindly inform your facilitator.

Final Grades and Certificates

1. Failure to submit the complete requirements will result in a grade marked “INC.” In this case, you are given up to one (1) week after the summary session to complete the requirements of the program as required by your facilitator. If by any reason you will be unable to comply with the submission date, kindly inform your facilitator.
2. Digital certificates will be sent through your email but you can request for the hard copy of the certificates to be mailed to you. Processing fees will apply.