Tony Ahn

Tony Ahn's unique blend of education and experience makes him one of the most highly sought after social media evangelists in Asia. Tony's baccalaureate degree focused on ethnography, a branch of anthropology that studies and describes contemporary human cultures. Ethnographers capture and communicate "webs of meaning," defining the interworking of cultures from an inside perspective. This equips Tony with a deep understanding of the culture of social media networks and communities. He holds a master's degree in counseling from Pennsylvania State University. This gives Tony rich insights into human motivation and behavior. Simply put, Tony knows what consumers want and why. Tony co-founded a publishing company. As the CEO, he oversees day-to-day operation as well as handling marketing, PR, and business development. He also innovated new uses of social media for crowd sourced content creation. In 2009, Tony reunited with his baccalaureate discipline when he was hired as CEO of a Manila management consulting firm that utilized anthropologists to study customer behavior and conduct market research for Philippine corporations. He poured his knowledge of ethnography, human motivation, consumer behavior, and social media into Sterling Rep Social Media - the first social media agency in the Philippines.