What Works in Websites

Schedule	April 19 - May 3, 2012
Regular Rate	P8900+VAT
Early Bird Rate	P7900+VAT (if you pay up to 2 weeks before the course starts)

This course is designed to show you how to make your website beneficial for your enterprise. However this is not a technical course for programmers. Gone are the days when website development was the domain of the IT department only. This course will teach you how to formulate effective messages, interpret your Web analytics, and capture your target online audience.

1. The Website: Definition & Components
1. Website Types & Examples 
2. History, Evolution & Trends
3. Related Terms
4. The Philippine Internet Landscape
2. How Can You Have a Website?
1. Step One: Know Your Objectives
1. Primary and Secondary Objectives
• Why Redesign a Website?
2. Step Two: Design Your Sales Funnel
3. Step Three: Use a Framework to Build, Maintain and Learn From Your Site
1. Planning
• Looking at Some Really Well-Built Sites for Inspiration
2. Creation
• Working With Web Developers: Maximize Their Perspective
• Have You Covered All Bases? (A Checklist)
3. Promotion
• Integration With Other Platforms
4. Evaluation
• Metrics and Analytics
3. Supplementary Readings
4. Case Studies on Website Development
5. Video Lectures
1. What Makes a Good Website/Web Campaign?
2. The Potentials of a Good Website
3. Using Content to Attract Visitors: Issues, Methods & Tips

4. Encouraging Interaction and Greater Traffic